Thursday, 2 July 2009

Make it Last!

Executive summary By : Andrea V . Smith

Purchasing and distributing promotional articles among clients and prospects is a big effort, especially for small companies trying to capture a specific niche in the market. Say you manufacture and sell expensive pieces of equipment for a specific brand of industry. Each sale will report a five figure earning, and each prospect or company interested in your services has a higher probability of becoming a customer than if you sold something more common or cheaper. So from every hundred of branded promotional items your people hand out, five of them will become customers and render a fifty thousand dollar profit -this is obviously a rough calculation, not taking into consideration the rest of innumerable expenses involved in the production and selling of an item.

In this case, it obviously makes sense investing in rather expensive cool promotional items. A little role-playing is never too shabby. Also, remember golf lovers are very sensitive about their clubs, quality, brand, etc. If you enjoyed this article, please feel free to post it to your site or blog and forward this link to your friends.



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